Today’s challenge is not a lack of customer data, but how to organise and curate customer data into usable information. In a country saturated with sporting options, find out how Cricket Australia is successfully engaging their cricketing fan base to drive interest in the game at the grass roots, enlisting the next generation of players and supporters and growing their ticket sales and revenues.

Cricket Australia has leveraged technology to aggregate customer data from across the enterprise, improving the quality of that data and connecting the dots across their systems. This has allowed them to understand the full breadth and depth of their customer relationships and enabled them to support data driven marketing. By using existing data, but with improved quality, Cricket Australia has increased response rates by using information to provide more relevant offers to their fans.

Whether you’re a CIO, CMO or CFO, imagine the opportunities to improve outcomes in your organisation, be it marketing, operations, sales or procurement through a more systemised approach to mastering data and managing data quality.

Join Microsoft, Cricket Australia and Profisee for this entertaining and informative breakfast session.


  • 8:00 – 8:30 Registration & Breakfast

  • 8:30 – 8:50 Introduction (Microsoft/Profisee)

  • 8:50 – 9:20 Delivering Data Quality for Tangible Business Value (Profisee/QMetrix)

  • 9:30 – 10:00 Cricket AUS: World-Class Fan Engagement (Cricket Australia)

  • 10:00 – 10:15 Q & A



17 October 2017



Breakfast will be provided


Vue de Monde Rialto Towers 525 Collins St Melbourne VIC 3000

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