How Cricket Australia transformed business efficiency with automated workflow management

Discover how Cricket Australia automated workflows with QMetrix to halve process turnaround times and boost efficiency.

Cricket Australia is the national governing body for cricket in Australia, overseeing professional and amateur operations across national representative teams and more than 3,500 clubs nationwide. Together with six state and two territory associations, Australian Cricket employs over 1,000 staff who rely on various operational forms and approval workflows daily.

A red cricket ball rests on green grass, with the seam and stitching clearly visible.

The challenge: Outdated forms and manual data entry

Before partnering with QMetrix, Australian Cricket relied on a legacy forms tool that was expensive to maintain and lacked integration with core business systems. This created significant operational hurdles:

  • Manual and repetitive tasks: Completing forms, validating vendor details like ABNs, and manually re-entering data into finance systems consumed substantial staff time.
  • Long approval turnarounds: Typical approval processes took up to four days to complete due to manual follow-ups and back-and-forth communication.
  • Inconsistent processes: Separate forms were used across state associations, making oversight, risk mitigation, and auditing difficult.

Cricket Australia required a modern, user-friendly business process management solution that could integrate seamlessly with their finance systems, support automatic data validation, and streamline approvals nationwide.

Cricket Australia partnered with QMetrix to design and implement key integrated forms that directly connect to Australian Cricket’s ERP system (Microsoft Dynamics AX) and Master Data Management application (Profisee).

Automated new supplier requests

The new vendor request process automatically checks for pre-existing suppliers in Profisee to prevent duplicate records. Built-in form validations ensure mandatory information is accurately captured before submission, pulling data from core systems to eliminate typos.

Once submitted, approvals flow automatically into Dynamics AX without accounts staff manually rekeying information.

Efficient customer invoicing

Previously, raising a customer invoice required a finance team member to manually create the customer record and invoice separately, taking up to 15 minutes per request.

The integrated Customer Invoice Form fully automates this flow, saving nearly one full-time equivalent (FTE) resource when processing up to 1,000 monthly invoices for local clubs and associations.

Implementing workflow automation across Australian Cricket transformed business efficiency and staff engagement:

  • Turnaround times halved: Average process completion dropped from four days to one or two days, with many requests completed on the same day.
  • Consolidated global forms: Consolidated disparate state forms into standardised national workflows accessible directly via the intranet.
  • Enhanced auditability and governance: Clear digital audit trails for sensitive requests, such as credit card limit adjustments, ensure complete visibility over who requested and approved changes.
  • High staff adoption: A modern, tabbed interface with hover notes and delegable approval features made form submission straightforward for 1,000+ employees
Faith Luo

Faith Luo

B.A (Comm & Soc), Dip.Vis.Comm

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