Master Data Management that is easy and affordable

Integrate your systems and get a single source of truth your business can trust.


Many organisations have data – but they are not able to truly use it.

Often, the data is segregated in different systems, making it hard to pull together and make sense of.

This is really frustrating and it becomes hard for marketing, sales, operations, finance, IT and the C-suite to do anything with the data.

As digital transactions and data grow, businesses are recognising the need for data management systems and governance. A Master Data Management (MDM) system can help you do exactly this.

With the right MDM solution you can:

  • Have a single consistent set of master and reference data used by all operating and analytical systems
  • Analyse data to produce meaningful actionable insights and gain a competitive advantage
  • Address data security, compliance and governance
  • Move from reactive to strategic data management
  • Empower business users to maintain their own master and reference data

Companies who have implemented MDM have seen:

  • 23% improvement in efficiency of managing data
  • 29% improvement in sales close rates
  • 46% greater improvement in customer lead acquisition

*Dun and Bradstreet 2016 The Relationship Data Imperative Whitepaper

MDM statistics: 80% od executives find multiple versions of the truth hinder decision making and 77% of companies believe they lost revenue because of inaccurate and incomplete data

Master Data Management solution

QMetrix works with the fastest growing Master Data Management company, Profisee.


Profisee is the fastest growing vendor in the Master Data Management market. It delivers high value results, is less complex and costly than many platforms, and offers a complete end-to-end solution to handle your key business data and important data management challenges.

Creating world class fan engagement

Cricket Australia needed to bring together disparate data and systems so they could know their customers and create world class fan engagement.

With Profisee MDM, they:

  • Merged 12 systems into 1 master system
  • Had 27% uplift of marketable customers from day 1
  • Are able to plan targeted national marketing campaigns

Our MDM clients

City of Sydney Australian government contract
Australia Post logo
Orange Origin Energy logo
Deloitte logo
southern metropolitan cemeteries trust
cricket australia logo
charter hall logo
Yellow and black WACA logo
St Vincents Health Care logo
WEB KFC logo
amp logo
Bakers Delight Logo
Pernod Ricard Logo
Sydney Airport Corporation Limited logo
Nationwide News Pty Limited logo
WEB Webjet logo

Harvard Business Review on the Path to Trustworthy Data

Data strategy and investment statistics

Get more industry benchmarks and effective data management strategies recommended by experts,
according to research from Harvard Business Review Analytics Services

microsoft logo s

Is your organisation aligned to Microsoft technology?

Microsoft will be ceasing services for Microsoft Data Services and now recommends Profisee as its partner Master Data Management solution. Profisee natively integrates with Azure to align and combine data from any source, and master it so it is usable, trusted and can be leveraged to fulfil business purposes. 

Be the master of your data

It’s time to make that data work for your team and your customers. Integrate your systems and build a trusted foundation of data.

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