Many organisations have data – but they are not able to truly use it. Often, the data is segregated in different systems, making it hard to pull together and make sense of.
This is really frustrating and it becomes hard for marketing, sales, operations, finance, IT and the C-suite to do anything with the data.
As digital transactions and data grow, businesses are recognising the need for data management systems and governance. A Master Data Management system can help you do exactly this.
With the right MDM solution you can:
- Have a single consistent set of master and reference data used by all operating and analytical systems
- Analyse data to produce meaningful actionable insights and gain a competitive advantage
- Address data security, compliance and governance
- Move from reactive to strategic data management
- Empower business users to maintain their own master and reference data
Companies who have implemented MDM have seen:
- 23% improvement in efficiency of managing data
- 29% improvement in sales close rates
- 46% greater improvement in customer lead acquisition
*Dun and Bradstreet 2016 The Relationship Data Imperative Whitepaper