Solutions for sports
Sports – it takes true dedication from athletes to achieve excellence. But to keep the love of the game going, it also takes hard work from those facilitating it.
These include managing sporting event attendance, media rights and streaming, fan management and financial sustainability. How is your organisation meeting those challenges?
Solutions for sports
The challenges for sporting bodies can vary depending on the size, scale and nature of the organisation. From a financial viewpoint, managing variable operational costs, as well as revenue fluctuations from ticket sales and sponsorships, and dependence on broadcast deals and advertising are among the areas to consider.
How can sporting organisations exercise sound financial management practices?
With appropriate technology, you can more easily manage budgets for potentially hundreds of cost centres, conduct what-if scenario planning to understand how expected crowds impact revenue, and achieve multi-dimensional planning across ledger accounts, spend and revenue categories, stadiums or locations, and events and projects.
With competing entertainment options, high ticket prices and the convenience of watching games from home, how can sporting associations keep fans engaged and grow their love of the game?
Using the right technology, sports organisations can gain a single view of each fan and ensure details are automatically harmonised across all systems from finance to ticketing to ERPs and CRMs.
This means you know who your fans are and can segment them, and send highly tailored and relevant materials depending on their history of engagement and interests.
This optimises marketing spend, and whether in marketing, operations or other teams, there will be the benefit of less manual work and administrative tasks, while being able to focus more on strategic value-add activities like reporting and analysis of data you can truly trust.
Some of our sports clients
It’s an ace! An integrated system for Tennis Australia
Tennis Australia wanted to move from a legacy on-premise system to one that could support their business requirements. Learn how they achieved this and now have:
- Budgeting, forecasting, workforce planning and reporting in an integrated system
- Ability to conduct multi-dimensional planning and scenario planning
- Improved efficiencies and collaboration as they work on things in real-time
At QMetrix our solutions empower you to operate with the agility needed in today’s business environment. We work together to deliver the right outcome for your unique business.
Discover how we work with sporting organisations
Office of finance, it’s time to go from spreadsheets to strategy.
Creating world class fan engagement, one Golden Record at a time
Cricket Australia had disparate fan information across 8 associations, but wanted to change this and engage their fans in a personal way. Learn how they applied Master Data Management to:
- Merge data from disparate systems into 1 master system
- Increase their marketable database by 27%
- Enable segmented and highly tailored multi-channel marketing
Making the 18-month rolling forecast a reality
The South Australian Cricket Association ran an annual budget on a spreadsheet-based model. There were issues with version control, efficiency and integrity. Learn how they:
- Improved user collaboration on a cloud-based system
- Now use one platform for reporting, variance analysis and planning
- Plan forward with an 18-month rolling forecast
Industry Insights
Master Data Management – What, why, how and who
What is MDM, why is it important, how do you manage it, and who should be involved? This article covers key MDM questions and best practices.
Can you back your numbers and decisions?
Can you confidently explain how every number is derived or explain variance? Generating an accurate and useful financial budget is essential – here’s how finance teams can achieve that goal.
9 Reasons why finance teams are choosing planning and reporting CPM software over Excel
Here are the 9 most common pitfalls we have encountered with Excel models – and how they can be overcome with a budgeting and planning CPM software solution.