Want to use your CRM system to master customer data? When you choose an application not designed to maintain data quality, these are 2 issues you will encounter.
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[Report] Harvard Business Review surveyed executives around the world on effective strategies to bolster enterprise data management. Learn how organisations are investing in their data strategy and which are most effective.
What is MDM, why is it important, how do you manage it, and who should be involved? This article covers key MDM questions and best practices.
Smaller organisations may have considered that undertaking such a strategic initiative is solely the domain of larger organisations citing prohibitive…